North American linguist Noam Chomsky has developed a list of "Ten Strategies for handling" through the media. We reproduce it here. It details the range, since the strategy of distraction, through the strategy of humiliation to keep the public in ignorance and mediocrity.
Pressenza Boston 21/09/10
1 / The strategy of distraction. crucial element of social control, the strategy of diversion is to divert public attention from important issues et des mutations décidées par les élites politiques et économiques, grâce à un déluge continuel de distractions et d’informations insignifiantes. La stratégie de la diversion est également indispensable pour empêcher le public de s’intéresser aux connaissances essentielles, dans les domaines de la science, de l’économie, de la psychologie, de la neurobiologie, et de la cybernétique. « Garder l’attention du public distraite, loin des véritables problèmes sociaux, captivée par des sujets sans importance réelle. Garder le public occupé, occupé, occupé, sans aucun temps pour penser; de retour à la ferme avec les autres animaux. » Excerpt from "Silent Weapons for Quiet Wars"
2 / Create problems and offer solutions. This method is also called "problem-reaction-solution". It first creates a problem, a "situation" referred to elicit some reaction from the public, so that it is itself that measures applicant wishes him to accept. For example: let it develop urban violence, or organize bloody attacks, so that the public security laws or applicant at the expense of freedom. Or: Create an economic crisis for be accepted as a necessary evil recoil of social rights and the dismantling of public services.
4 / The strategy of delay. Another way to accept an unpopular decision is to present it as "painful but necessary, by obtaining the agreement of the public in this for an application in the future. It is always easier to accept a sacrifice a sacrifice immediate future. First, because the effort is not to provide right away. Then because the public still tends to naively hope that "everything will be better tomorrow" and that the sacrifice required can be avoided. Finally, it allows time for the public to get used to the idea of change and accept it with resignation when the time comes.
5 / Contact the public and to children in infancy. Most advertisements for the general-use public discourse, arguments, characters, and a particularly tone condescending, often close to the debilitating, as if the viewer was a child in infancy or mental disabilities. The more we seek to mislead the viewer, the more you adopt a tone of childish. Why? "If you go to a person as if she was aged 12 when, due to suggestibility, it will have a certain probability, a response or reaction as uncritical as that of a person over 12 years. " Excerpt from "Silent Weapons for Quiet Wars"
6 / Appealing to the emotional rather than thinking . Appealing to emotions is a classic technique for bypassing rational analysis, and therefore the critical individuals. In addition, the use of emotional register opens the door the unconscious as the site for ideas, desires, fears, impulses, or behavior ...
7 / Keep the public in ignorance and stupidity . Ensure that the public is unable to understand the technologies and methods for its control and slavery. "The quality of education given to the lower classes must be the poorest, so that the gap of ignorance that separates the lower class upper class is and remains incomprehensible to the lower classes. Excerpt from "Weapons for Quiet Wars quiet "
9 / Replace revolt by guilt. To believe that the individual is solely responsible for his misfortune, because of the insufficiency of his intellect, ability, or her efforts. Thus, instead of revolting against the economic system devalues the individual and self-guilt, which creates a depression which one effect is inhibition of the action. And without action, no revolution! ...
10 / know people better than they know themselves. Over the past 50 years, rapid advances in science have opened up a widening gap between public knowledge and those owned and used by the ruling elites. With biology, neurobiology, and applied psychology, the "system" has reached an advanced knowledge of the human being, both physically and psychologically. The system has come to better understand the average person that he knows himself himself. This means that in most cases, the system has more control and more power over individuals that the individuals themselves.